Blog

Guides and explainers

Practical content on MCP, Google Ads automation, and building AI-driven ad workflows.

Guide

Negative Keywords in Google Ads: How to Use AI Without Overblocking

How to find negative keywords in Google Ads with AI, review search terms safely, and apply approval-gated cleanup without blocking good intent.

NotFair Team
Guide

Can Claude Manage Google Ads? (Short Answer: Yes)

Yes — Claude can read, audit, and manage Google Ads through an MCP server. What it can do, what it can't, and how to set it up in 5 minutes.

NotFair Team
Guide

Does Claude Work With Google Ads?

Yes. Claude works with Google Ads through an MCP server. Which Claude products are supported, what's required, and the 5-minute setup.

NotFair Team
Marketing Data Integration Guide for Performance Marketers
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Marketing Data Integration Guide for Performance Marketers

Unlock better ad performance with this marketing data integration guide for performance marketers. Learn to connect data, choose architectures, & build a

18 min read
AI for Google Ads: Unlock Conversions & Control
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AI for Google Ads: Unlock Conversions & Control

Unlock AI for Google Ads. Learn how to use AI for bidding, creative, and diagnostics to boost conversions and maintain full control in 2026.

19 min read
What Is Cost Per Acquisition (CPA)? Guide & Lower CPA Tips
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What Is Cost Per Acquisition (CPA)? Guide & Lower CPA Tips

Discover what is cost per acquisition, how to calculate it, compare CPA to CAC & CPL, and get actionable tips to lower your CPA in Google & Meta Ads.

17 min read
AI Driven Marketing Automation: A PPC Manager's Guide
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AI Driven Marketing Automation: A PPC Manager's Guide

Learn what AI driven marketing automation means for PPC. This guide covers use cases, workflows, and best practices for Google & Meta Ads in 2026.

18 min read
Google Ads Negative Keywords: A Guide to Stop Wasting Budget
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Google Ads Negative Keywords: A Guide to Stop Wasting Budget

Stop wasting budget on irrelevant clicks. Our guide teaches you how to find, implement, and maintain Google Ads negative keywords to cut costs and improve ROI.

16 min read
API in Marketing: A Guide for Performance Marketers
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API in Marketing: A Guide for Performance Marketers

Unlock growth with the API in marketing. Our guide explains what APIs are, their use cases in ads and analytics, and how to leverage them for better results.

21 min read
Top 7 Marketing Agencies San Francisco for 2026
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Top 7 Marketing Agencies San Francisco for 2026

Find the best marketing agencies San Francisco for 2026. Our guide ranks 7 top firms by specialty, clients, and services to help you scale your growth.

16 min read
Master Google Ads Conversion Tracking: Setup & Optimize 2026
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Master Google Ads Conversion Tracking: Setup & Optimize 2026

Get Google Ads conversion tracking right. This guide covers setup, GTM, enhanced conversions, GA4 linking, debugging, & best practices for accurate data.

17 min read
Top 10 PPC Keyword Research Tools for 2026
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Top 10 PPC Keyword Research Tools for 2026

Find the best PPC keyword research tools for your budget and goals. Our 2026 guide covers 10 top options for freelancers, agencies, and enterprise.

21 min read