Google Ads MCP questions
Direct answers for whether there is a Google Ads MCP, how it differs from a Claude connector, and whether it works with Claude.
Is there a Google Ads MCP?
Yes. Google publishes a free official Google Ads MCP that is read-only and self-hosted (3 tools). NotFair is the hosted Google Ads MCP for Claude and ChatGPT: OAuth with no self-host, approval-gated writes with diffs, impact review, and undo, 121 Google Ads tools, and the same connection in Claude.ai, Desktop, Code, Cowork, and ChatGPT.
Is Google’s official Google Ads MCP read-only?
Yes. Google's public official Google Ads MCP is free and read-only: 3 tools for reporting and GAQL-style exploration on infrastructure you operate. Google documents that developer tokens were sunset on 9 September 2026 for that server. It does not provide NotFair's approval-gated write lifecycle, MCC routing, impact review, or undo metadata.
Do I need my own Google Ads developer token?
No. NotFair hosts the Google Ads API integration and OAuth flow. You authorize the Google account and choose eligible ad accounts. You do not create a Cloud project, submit a developer-token application, or paste Google credentials into your AI client.
Can an AI change bids, budgets, and negatives through MCP?
Yes, on NotFair, after you approve the exact operation. Write tools stage bid, budget, negative keyword, ad, and campaign-state changes. The client surfaces the proposal; nothing hits the Google Ads API until you confirm. Read access is not write access.
How does NotFair approval-gated write safety work?
The agent inspects live state, proposes an exact diff, waits for explicit approval, executes, logs provenance (operation ID, author, timestamp), and supports impact review plus undo metadata for supported mutations. The safety contract is documented on the Google Ads MCP safety page.
Does it work with Claude?
Yes. Install the published Notfair connector from claude.ai/directory/notfair for Claude.ai, Desktop, and Cowork. Claude Code uses the NotFair plugin. The same Google Ads connection then works across those Claude surfaces plus ChatGPT with the NotFair Ads plugin, Codex, Cursor, and other MCP clients at https://notfair.co/api/mcp/notfair.
How is NotFair different from self-hosted community servers?
Self-hosted servers make you run the runtime, OAuth app, secrets, and usually a developer token. NotFair is hosted: OAuth without a customer developer token, counted Google Ads tools, MCC routing, and an in-chat approval plus recovery path. Community servers can be inspected and customized if your engineers want to operate that stack.
Google Ads MCP vs connector
A Google Ads MCP is the Model Context Protocol server that exposes Google Ads tools. A Claude connector is one install path onto that server: the published Notfair listing at claude.ai/directory/notfair. Claude Code uses a plugin instead of the directory connector. The NotFair Ads plugin in ChatGPT and Codex, and other MCP clients call the same hosted endpoint at https://notfair.co/api/mcp/notfair. The MCP is the capability; the connector or plugin is how a specific client attaches.
What are monthly operation limits?
Free includes 7 unlimited days, then 300 MCP operations per month. Growth is unlimited operations at $99/mo monthly, or $950/yr (~$79/mo) annually. No credit card to start.
Where is the full server comparison?
The sourced 2026 matrix of seven Google Ads MCP servers — monthly operations, tool counts, image/video assets, write safety, MCC routing, and public prompts — is on the Google Ads MCP servers comparison page.