NotFairNot Fair

Privacy Policy

Effective date: June 11, 2026

1. Introduction

Welcome to NotFair ("we," "our," or "us"). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our web application NotFair.

2. Information We Collect

We may collect the following types of information when you use our Service:

  • Personal Information: Includes your name, email address, and Google account information when you sign in or connect a Google product to NotFair.
  • Google OAuth Data: When you authorize NotFair with Google, we request openid, email, and profile to identify your Google account, plus the product scope for each Google service you choose to connect: https://www.googleapis.com/auth/adwords for Google Ads, https://www.googleapis.com/auth/analytics.readonly and https://www.googleapis.com/auth/analytics.edit for Google Analytics, and https://www.googleapis.com/auth/webmastersfor Google Search Console. Each connection is authorized separately — we only request a product's scope when you connect that product.
  • Stored Connection Data: We currently store a refresh token for each Google product you connect, your selected Google Ads account IDs, Google Analytics property IDs, and Search Console properties, your Google email address, and session metadata so the product can reconnect to those services on your behalf while your session remains active.
  • Google Ads Data: We access Google Ads account data such as campaigns, ad groups, keywords, search terms, recommendations, budgets, and performance metrics solely to provide campaign analysis, reporting, and changes that you request or approve through NotFair.
  • Google Analytics Data: If you connect Google Analytics, we use analytics.readonly to list the GA4 properties your Google account can access and to run the reports you request (Data API reports, realtime reports, and dimension/metric metadata), and analytics.edit solely to perform the Google Analytics configuration changes you explicitly request through NotFair — creating or archiving custom dimensions and creating or removing key events. We do not use analytics.edit for anything else, and we do not modify your Analytics configuration without your instruction.
  • Google Search Console Data: If you connect Google Search Console, we access your verified properties, search analytics (queries, clicks, impressions, CTR, position), URL inspection results, and sitemaps to answer the questions you ask, and submit or remove sitemaps only when you request it.
  • Usage Data: Information about how you access and use the Service, such as your IP address, browser type, and operating system.

3. How We Use Your Information

We use the information we collect to:

  • Provide, operate, and maintain the NotFair service.
  • Authenticate you with Google and connect the Google Ads accounts, Google Analytics properties, and Search Console properties you choose.
  • Read data from your connected Google products and perform the actions you explicitly request.
  • Generate reports, recommendations, and historical tracking for your connected accounts and properties.
  • Monitor and analyze usage and trends to improve user experience.
  • Communicate with you about updates, security alerts, and support messages.

4. Data Retention and Deletion

We retain connection data for active NotFair sessions so the service can continue to access your connected Google accounts and properties without requiring you to re-authorize on every visit. Our current session retention period is up to one year unless the session expires earlier or we delete it in response to support or compliance needs.

If you want us to delete your stored Google connection data, contact us at tong@notfair.co. You can also revoke NotFair's access at any time from your Google account permissions settings.

5. Data Sharing and Disclosure

We do not sell your personal information. We may share your information only in the following circumstances:

  • With service providers who assist us in operating our Service (e.g., hosting, analytics).
  • To comply with legal obligations or protect our rights.
  • With your consent or at your direction.

6. Google User Data

NotFair's use and transfer to any other app of information received from Google APIs will adhere to Google API Services User Data Policy, including the Limited Use requirements.

We do not use Google user data for advertising, we do not sell Google user data, and we do not use it to train generalized AI or machine-learning models. We only use Google user data to provide or improve the user-facing features you connect it for: Google Ads account analysis and management, Google Analytics reporting and the configuration changes you request, and Google Search Console reporting and sitemap management. Humans do not read this data except with your explicit permission (for example, a support request), for security purposes, or where required by law.

7. Security

We implement appropriate technical and organizational measures to protect your data. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

8. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

9. Contact Us

If you have any questions about this Privacy Policy, please contact us at: tong@notfair.co