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Getting started

Introduction

What NotFair is, and how an MCP server gives your AI agent governed access to your ad and analytics accounts.

NotFair is a hosted Model Context Protocol (MCP) server that gives your AI agent live, governed access to your advertising and analytics accounts. You connect an account once with OAuth; your agent then reads campaigns, diagnoses performance, and — only with your approval — applies changes.

The design principle is deliberate: NotFair is boring infrastructure for smart agents. The server provides reliable primitives — clean data, robust query behavior, provenance, guardrails, approvals, and undo. The intelligence — what to fix, why, and in what order — lives in your agent.

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What you can do

  • Ask analytical questions — “what’s wasting spend?”, “why did conversions drop last week?” — and get answers from live data.
  • Propose and apply changes: pause campaigns, adjust budgets and bids, rename or create entities — each gated behind your confirmation.
  • Work from any MCP client: Claude (Desktop, Web & Cowork), Claude Code, Codex, Cursor, and more.