Use cases
What operators actually use NotFair for
Concrete workflows that benefit from an AI agent plus typed tool access. Google Ads pages stay as they are. Meta and TikTok starter clusters cover wasted spend, creative fatigue, budget shifts, and approval-gated pauses — without pasting Google keyword negatives onto those platforms.
Find the spend your Google Ads account is quietly bleeding
Find the search terms, campaigns, and structural issues silently bleeding your Google Ads budget. AI-driven diagnosis through your MCP client, with approval-gated fixes.
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Negative-keyword automation that doesn't throw away converters
Stop manually scrubbing search-term reports. NotFair lets your AI agent surface waste, group by intent, and apply approved negative keywords at the right scope.
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Stop losing impression share to disapproved ads
Use an AI agent to diagnose disapproved ads, suggest compliant rewrites, and ship approved fixes. Stop losing impression share to slow policy-error triage.
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Audit conversion tracking before Smart Bidding wastes another month
Smart Bidding optimizes against your conversion actions. If they're broken or stale, your campaigns waste money. NotFair's AI agent finds the gaps and proposes fixes.
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Weekly search-term review without the dread
The weekly habit that keeps Google Ads waste under 5%. NotFair lets your AI agent run search-term review in minutes — group, propose negatives, approve inline.
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Compare ROAS across Google, Meta, and beyond — through your agent
Compare ROAS across Google Ads, Meta Ads, and other channels through a single AI agent. NotFair surfaces apples-to-apples performance data — no PDF dashboards needed.
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How to use AI to run your Google Ads
How business owners can use AI to run Google Ads: inspect live data, approve changes, and manage connected ads and SEO with NotFair.
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Find Meta spend that frequency and overlap are already burning
Find Facebook and Instagram spend sitting on fatigued creatives, overlapping ad sets, and learning-limited delivery. Approval-gated pauses — without Google keyword negatives pasted onto Meta.
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See which Meta ads are worn out before you refresh them
Catch Facebook and Instagram ads whose frequency is up and CTR is down before you keep pouring budget into a tired creative.
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Move Meta budget with an exact proposal, not a vibe
Preview moving Meta budget between campaigns or ad sets with current versus proposed values, then approve the change.
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Pause Meta delivery only after you see the exact target
Pause Facebook or Instagram campaigns, ad sets, or ads through MCP with an exact proposal and operation provenance — not a silent agent.
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Catch TikTok spend that learning and tired video already wasted
Find TikTok spend on DISABLE-default drafts you accidentally activated, fatigued videos, and ad groups that never left learning — then preview pauses.
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Refresh TikTok video when the numbers say it is tired
Spot TikTok videos whose delivery is still spending while CTR falls, then preview a pause or a URL asset upload.
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Shift TikTok budget with a preview, then approval
Preview TikTok budget changes with current versus proposed values. Creates stay DISABLE unless you explicitly activate them.
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Keep TikTok creates DISABLE until you say otherwise
Pause TikTok delivery or keep new entities DISABLE until you approve activation. Local preview is not provider validation.
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