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Use case · Meta creative fatigue

See which Meta ads are worn out before you refresh them

Creative fatigue on Meta is a frequency and CTR story, not a search-term story. Ask the agent for ads with rising frequency, falling CTR, and enough spend to matter — then preview a pause or a new ad. Image upload is supported; video upload is canary-gated.

Frequency × CTR, not vanity impressions
createAdImage for supplied PNG/JPEG assets
uploadAdVideo exists but is production-gated

Why Meta fatigue gets missed

Ads Manager averages hide the one ad carrying frequency. The agent should read ads, not just campaigns, and show creative age next to delivery.

The prompt that works

“List active Meta ads with frequency above 3 and declining CTR last 14 days. Rank by spend. Preview pausing the worst creative. Do not execute.”

Asset limits to remember

createAdImage uploads supplied PNG/JPEG assets. uploadAdVideo exists but production availability is gated behind a Graph API version and test-account canary.

Connect Meta Ads in two minutes

Authorize once at notfair.co. Then open your AI client and ask real questions about the account. 40 Meta Ads tools.

FAQ

Short answers to the most common questions.

Yes — createAdImage accepts a HTTPS URL or bounded base64 PNG/JPEG.

uploadAdVideo is registered but production availability is gated behind a Graph API version and test-account canary.

Free during open beta. NotFair plans to keep a generous free tier for solo operators and a usage-priced plan for teams managing multiple accounts. See /pricing for current limits.