Use case · search terms
Weekly search-term review without the dread
Search-term review is the highest-leverage weekly job in Google Ads — and the one most often skipped because it's tedious. NotFair turns it into a 10-minute agent loop you actually run.
Why the weekly habit beats one-off cleanups
Search-term drift compounds. Five new junk terms a week becomes 250 a year, and Smart Bidding learns to chase them. Operators who run weekly reviews keep waste under 5%. Operators who don't hit 25-40% by month six.
The 10-minute workflow
Ask the agent: “Run a search-term sweep on last week. Group by intent. Filter out converters. Propose negatives at the right scope.” The agent does the boring work; you approve the batch.
- Filter to last 7 days
- Filter out converters and root-keyword converters
- Group by linguistic intent
- Propose scope + match type
- One approval, batch applied
What changes after three weeks
Most accounts see waste drop into the 5-10% band by week three. Smart Bidding gets cleaner signal, CPA tightens, and the agent starts running out of obvious negatives — which is exactly when it's time to look at structural fixes instead.
Connect Google Ads in two minutes
Authorize once at notfair.co. Then open your AI client and ask real questions about your account.
FAQ
Short answers to the most common questions.
Can this run on a schedule?
Yes, with OpenClaw or any agent runtime that supports scheduled MCP calls. Many operators prefer to keep a human in the loop on the weekly approval step, though.
Is NotFair safe to use on a real Google Ads account?
Yes. NotFair separates read tools from write tools. Diagnostic queries run freely, but every write — bid change, negative keyword, ad copy, campaign state — is approval-gated and logged with full provenance so you can audit exactly what the agent did.