Use case · wasted spend
Most SMB Google Ads accounts waste 15-35% of spend on search terms with zero conversion intent, broken landing pages, and structurally weak campaigns. NotFair gives your AI agent the tools to find it — and approve the fixes inline.
Google Ads wasted spend is budget still serving on search terms, ads, or campaigns that cannot produce a conversion: irrelevant queries, broken landing pages, conversion-tracking gaps, and stale structure. It is a search-term and account-structure problem, not a social-frequency problem.
Our verdict
Connect Google Ads at notfair.co and ask Claude, Codex, or another MCP client to rank zero-conversion spend. NotFair’s hosted server exposes live search-term, landing-page, and conversion tools; every negative keyword and pause waits in the approval queue.
Wasted spend is rarely one thing. It's usually a mix: irrelevant search-term match, broken or slow landing pages, conversion tracking gaps that make Smart Bidding misfire, and structurally weak campaigns that should have been paused or restructured.
Ask your AI agent (Claude, Codex, Cursor, Windsurf, Gemini CLI) to run the diagnosis. NotFair's tools pull live search-term data, validate landing-page status, check conversion tracking on every campaign, and surface structural anomalies — all in one conversation.
Once the diagnosis is in, the agent drafts the writes — negatives at the right level, ad pauses, conversion-action remappings. Each write surfaces in NotFair's approval queue. You approve once; the writes hit Google Ads with full provenance.
Authorize once at notfair.co. Then open your AI client and ask real questions about your account.
Short answers to the most common questions.
Across NotFair's beta cohort, the typical SMB account has 15-35% of spend on search terms with zero conversions. The high end of that range usually has landing-page or conversion-tracking issues compounding.
No. Negative-keyword writes — and every other Google Ads write — pass through NotFair's approval gate. The agent proposes, you approve.
By default it warns and asks for confirmation. The wasted-spend workflow filters out converters first to avoid throwing away signal.
Yes. NotFair separates read tools from write tools. Diagnostic queries run freely, but every write — bid change, negative keyword, ad copy, campaign state — is approval-gated and logged with full provenance so you can audit exactly what the agent did.
Keep exploring.
Find and cut wasted spend on Meta Ads with approval-gated MCP writes.
Find and cut wasted spend on X Ads with approval-gated MCP writes.
Find and cut wasted spend on LinkedIn Ads with approval-gated MCP writes.
Find and cut wasted spend on TikTok Ads with approval-gated MCP writes.
Find and cut wasted spend on Reddit Ads with approval-gated MCP writes.
The follow-up workflow after the first wasted-spend pass.
The recurring habit that keeps waste under 5%.
