Use case · wasted spend
Find the spend your Google Ads account is quietly bleeding
Most SMB Google Ads accounts waste 15-35% of spend on search terms with zero conversion intent, broken landing pages, and structurally weak campaigns. NotFair gives your AI agent the tools to find it — and approve the fixes inline.
The four kinds of wasted spend
Wasted spend is rarely one thing. It's usually a mix: irrelevant search-term match, broken or slow landing pages, conversion tracking gaps that make Smart Bidding misfire, and structurally weak campaigns that should have been paused or restructured.
- Search-term mismatch — broad-match drift, missing negatives
- Landing page failures — 4xx/5xx URLs still serving ads
- Conversion tracking gaps — Smart Bidding optimizes against nothing
- Structural waste — orphan ad groups, single-keyword campaigns gone stale
How NotFair finds each one
Ask your AI agent (Claude, Codex, Cursor, Windsurf, Gemini CLI) to run the diagnosis. NotFair's tools pull live search-term data, validate landing-page status, check conversion tracking on every campaign, and surface structural anomalies — all in one conversation.
- “Find search terms with >$5 spend and zero conversions last 30 days”
- “Crawl every active ad's final URL. Tell me which are broken.”
- “Audit conversion tracking. Flag any campaign optimizing against a stale action.”
- “Find ad groups with one keyword that has no conversions in 60 days.”
What the fix looks like
Once the diagnosis is in, the agent drafts the writes — negatives at the right level, ad pauses, conversion-action remappings. Each write surfaces in NotFair's approval queue. You approve once; the writes hit Google Ads with full provenance.
Connect Google Ads in two minutes
Authorize once at notfair.co. Then open your AI client and ask real questions about your account.
FAQ
Short answers to the most common questions.
How much wasted spend does the average account have?
Across NotFair's beta cohort, the typical SMB account has 15-35% of spend on search terms with zero conversions. The high end of that range usually has landing-page or conversion-tracking issues compounding.
Can the agent apply negatives without my approval?
No. Negative-keyword writes — and every other Google Ads write — pass through NotFair's approval gate. The agent proposes, you approve.
Will NotFair negative-keyword a search term that has converted?
By default it warns and asks for confirmation. The wasted-spend workflow filters out converters first to avoid throwing away signal.
Is NotFair safe to use on a real Google Ads account?
Yes. NotFair separates read tools from write tools. Diagnostic queries run freely, but every write — bid change, negative keyword, ad copy, campaign state — is approval-gated and logged with full provenance so you can audit exactly what the agent did.