Use case · conversion tracking
Audit conversion tracking before Smart Bidding wastes another month
If Smart Bidding is optimizing against a stale conversion action, every campaign tied to it bleeds slowly. NotFair lets your AI agent audit every conversion action, every campaign's bidding setup, and flag what's broken.
What conversion-tracking gaps actually look like
The most common failure modes: a conversion action that hasn't fired in 30+ days, a Smart Bidding campaign tied to an action that no longer exists, duplicate conversion definitions counting the same event twice, or Enhanced Conversions never fully configured.
- Stale conversion actions — last fire >30 days ago
- Campaigns optimizing against deleted/inactive actions
- Duplicate conversion definitions inflating reported numbers
- Enhanced Conversions configured but not firing
The NotFair workflow
Ask the agent for a conversion-tracking audit. NotFair pulls conversion actions, fire history, and per-campaign bidding configuration. The agent ranks issues by spend at risk and proposes fixes.
Why this is one of the highest-leverage audits
Conversion-tracking issues are invisible in normal reporting because Google still reports clicks and cost — just not the conversions that justify them. Operators spend months trying to optimize accounts that were silently flying blind.
Connect Google Ads in two minutes
Authorize once at notfair.co. Then open your AI client and ask real questions about your account.
FAQ
Short answers to the most common questions.
Can the agent fix the conversion tracking itself?
It can fix the Google Ads side — re-pointing a campaign at the right conversion action, fixing the bidding strategy, marking duplicates inactive. The tag-level fixes (gtag, GTM) still require a developer.
Is NotFair safe to use on a real Google Ads account?
Yes. NotFair separates read tools from write tools. Diagnostic queries run freely, but every write — bid change, negative keyword, ad copy, campaign state — is approval-gated and logged with full provenance so you can audit exactly what the agent did.