Daryl’s Meta ads got nearly 3x the leads at less than half the cost per lead.
April to July, on about the same ad spend, after he started reviewing his ads every day with NotFair and Claude and pushing his agency to make the changes.
- Leads per month
- 111 to 315
- Cost per lead
- $106 to $43
Monthly ad spend, from the notes on his chart: $10–12K before, $9–13.5K after.
“I can't attribute who gets more credit (Claude or NotFair) but what I can say with confidence, is that by acting on the many suggestions I was getting on a daily basis I pushed my Marketing Agency to make changes to our Meta account.”
“So, being a data driven guy, I went dark on my feedback for end of July and August.”
See Daryl’s original chart

On September 24, he launched his own Google Ads.
He set up the campaigns with Claude and NotFair’s Google Ads connector, and they send leads to his own GoHighLevel pages.
“Took about 4 days (a few hours a day).”

“From a small business owner perspective, you are a game changer.”
What Daryl did: review his ads every day, then act on the suggestions.
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