Integration · Gemini CLI × Google Ads

Run a Google Ads agent inside Gemini CLI

Gemini CLI ships with MCP support out of the box. NotFair adds Google Ads as a typed tool surface so your Gemini-driven workflows can read live campaign data and propose safe writes.

Supported

Configure NotFair as an MCP server in Gemini CLI's settings

Live campaign reads — performance, search terms, change history

Approval-gated writes with full provenance and undo

Connect your Google Ads account

Authorize once at notfair.co — then open Gemini CLI and start asking real questions about your account.

Connect Google Ads

Setup

Connect Gemini CLI in three steps

Gemini CLI configures MCP servers in its settings file. NotFair slots in as one entry.

1. Open Gemini CLI's settings
Edit your Gemini CLI mcp settings file (typically ~/.gemini/settings.json).

2. Add NotFair

{
  "mcpServers": {
    "NotFair-GoogleAds": {
      "httpUrl": "https://notfair.co/api/mcp/google_ads"
    }
  }
}

3. Authorize Google Ads
Visit notfair.co/connect, grant Google Ads access, and your Gemini CLI session has live data.

Capabilities

What Gemini CLI can do with NotFair

Live account context

Performance, search terms, change history, conversion status pulled fresh each prompt.

Typed primitives

No GAQL guesswork — the model uses stable, documented tool calls.

Approval-gated writes

Bids, negatives, budgets, ad copy, campaign state — every write goes through approval.

Audit trail

Every action is logged so you can review or undo later.

Example workflows

Prompts that lead to real account work

Account-wide audit

“Audit my Google Ads account end-to-end. Surface the top 5 issues by spend impact. Cite specific campaigns and search terms.”

Structured audit with cost-weighted prioritization and concrete recommendations.

Search-term cleanup

“Find search terms with >$10 spend and zero conversions in the last 30 days. Propose negatives, grouped by campaign.”

Triaged negative-keyword proposal with safety checks for converter overlap.

Budget pacing review

“Which campaigns ran out of budget yesterday and lost impression share? What's the lost-revenue estimate?”

Budget-constrained campaign report with impression-share-to-budget loss estimates.

Why NotFair for Gemini operators

Gemini's strength is multi-modal reasoning. NotFair gives it the structured Google Ads tool layer it needs to turn that reasoning into real account improvements.

Typed tools complement Gemini's reasoning model
Safe writes — no destructive actions without approval
Operation log makes every change reviewable
Built to play well with multi-step Gemini agent loops

FAQ

Common questions about using Gemini CLI with Google Ads through NotFair.

Does Gemini CLI handle MCP approval prompts?

Yes. Write tools surface as approval-required steps. NotFair also enforces the approval gate server-side as a defense in depth.

Is NotFair safe to use on a real Google Ads account?

Yes. NotFair separates read tools from write tools. Diagnostic queries run freely, but every write — bid change, negative keyword, ad copy, campaign state — is approval-gated and logged with full provenance so you can audit exactly what the agent did.

How much does NotFair cost?

Free during open beta. NotFair plans to keep a generous free tier for solo operators and a usage-priced plan for teams managing multiple accounts. See /pricing for current limits.

Is NotFair an official Google or Anthropic product?

No. NotFair is an independent product built on the Model Context Protocol (MCP) standard and the Google Ads API. MCP is Anthropic's open protocol for connecting AI clients to external tools; NotFair is one focused entirely on Google Ads.

Other integrations

Switching clients, or curious how this compares?