Integration · OpenClaw × Google Ads

Run a Google Ads agent inside OpenClaw

OpenClaw is an open-source agent runtime that speaks MCP. NotFair adds Google Ads as a typed tool surface so OpenClaw-built agents can diagnose and optimize live campaigns.

Supported

Open-source friendly — works with OpenClaw out of the box

Typed Google Ads primitives for predictable agent behavior

Approval-gated writes plus full audit log

Connect your Google Ads account

Authorize once at notfair.co — then open OpenClaw and start asking real questions about your account.

Connect Google Ads

Setup

Connect OpenClaw in three steps

OpenClaw consumes MCP servers via standard config. NotFair drops in like any other server.

1. Open OpenClaw's MCP config
Edit the mcp section of your OpenClaw config (typically openclaw.json or your runner's config).

2. Add NotFair

{
  "mcpServers": {
    "NotFair-GoogleAds": {
      "url": "https://notfair.co/api/mcp/google_ads"
    }
  }
}

3. Authorize Google Ads
Run notfair.co/connect, complete Google OAuth, and OpenClaw can call NotFair tools immediately.

Capabilities

What OpenClaw can do with NotFair

Open-source friendly

NotFair speaks vanilla MCP — no proprietary client SDK required.

Typed primitives

Read tools, write tools, freshness metadata — all documented and stable.

Approval gates

Even in fully autonomous OpenClaw loops, writes require approval by default.

Audit log

Every write is logged with provenance so you can review what the agent did.

Example workflows

Prompts that lead to real account work

Autonomous weekly audit

“Run my weekly Google Ads health check. Diagnose performance, surface wasted spend, propose negatives. Wait for my approval before applying writes.”

OpenClaw schedules and runs the workflow weekly; you get a report and an approval queue.

Multi-account ops

“For each connected Google Ads account, surface the top 3 issues. Group by account, rank by spend impact.”

Cross-account snapshot useful for agencies and operators managing multiple accounts.

Conversion-tracking sweep

“Audit conversion tracking on every campaign. Flag any campaign optimizing for a conversion action that hasn't fired in 30 days.”

Surfaces broken conversion setups that quietly destroy automated-bidding effectiveness.

Why NotFair for OpenClaw operators

OpenClaw is the open-source path to running agents on your own infra. NotFair complements that with the open Google Ads tool surface — no vendor lock-in, no proprietary protocol.

Standard MCP — no proprietary OpenClaw plugin required
Typed primitives that survive model upgrades
Approval gate even in fully autonomous loops
Operation log integrates with whatever observability you already run

FAQ

Common questions about using OpenClaw with Google Ads through NotFair.

Does NotFair require a paid plan for OpenClaw use?

No. The MCP server is free during open beta and the free tier is planned to remain generous for solo and small-team OpenClaw operators.

Is NotFair safe to use on a real Google Ads account?

Yes. NotFair separates read tools from write tools. Diagnostic queries run freely, but every write — bid change, negative keyword, ad copy, campaign state — is approval-gated and logged with full provenance so you can audit exactly what the agent did.

How much does NotFair cost?

Free during open beta. NotFair plans to keep a generous free tier for solo operators and a usage-priced plan for teams managing multiple accounts. See /pricing for current limits.

Is NotFair an official Google or Anthropic product?

No. NotFair is an independent product built on the Model Context Protocol (MCP) standard and the Google Ads API. MCP is Anthropic's open protocol for connecting AI clients to external tools; NotFair is one focused entirely on Google Ads.

Other integrations

Switching clients, or curious how this compares?