Full-service marketing for new businesses
A full marketing agency for $199 a month.
NotFair builds and hosts your website, runs your Google Ads, Local Services Ads and Meta ads, and handles SEO, AI search and your CRM. The first month is $500 and covers the one-time setup. A mid-range agency charges $3,500 a month for these services, plus $11,000 in one-time setup and site build.
You approve everything before it goes live or spends money. Ad spend is separate and goes to Google and Meta from your own accounts.
Why NotFair
Agency work, without the agency bill or the lock-in.
- 01
One price covers all of it.
Website, hosting, three ad channels, SEO, AI search and a CRM sit in one $199 plan. An agency bills them as separate lines that add up to $3,500 a month, plus $11,000 in one-time setup and site build.
- 02
You approve everything.
NotFair does the work. Nothing goes live and no ad budget changes until you approve it.
- 03
Your accounts stay in your name.
Google Ads, Meta and Search Console are connected with your own logins, so the data and the history are yours.
- 04
You can take your website with you.
When you cancel, you choose where the site is hosted next, and NotFair gives you step-by-step instructions to migrate it.
What is included
Eight services in one plan.
Each service connects to your own accounts. NotFair does the work and you approve it.
One-time setup is in the $500
The first month covers building and hosting the site, connecting your Google Ads, Meta, Search Console and analytics accounts, building the first campaigns, applying for Local Services Ads, setting up your SEO pages and Google Business Profile, and configuring the CRM. After that it is $199 a month.
- 01
Website design
A mobile-ready WordPress site written around the services you sell and the places you serve.
- 02
Hosting
Managed WordPress hosting with an SSL certificate, kept up to date.
- 03
Google Ads
Search campaigns built around your services and service area, with conversion tracking set up before launch. Wasted spend is found and cut as search terms come in.
- 04
Local Services Ads
NotFair sets up your profile, service categories, service area and budget, and submits the Google application. Google runs the license, insurance and background checks, so those steps are yours, and Google decides which categories and areas qualify.
- 05
Meta ads
Facebook and Instagram lead campaigns with ad copy and images built from your offer.
- 06
SEO
A page for each service and city, a complete Google Business Profile, page titles, schema markup and Search Console tracking.
- 07
AEO
Answer-first page copy, FAQ and LocalBusiness schema, and consistent business details, so ChatGPT, Gemini, Perplexity and Google's AI answers can read and quote your site.
- 08
CRM
A GoHighLevel CRM where every form, call and ad lead lands with its source, so you can see which ad produced which customer.
The comparison
A mid-range agency costs $3,500 a month for this stack.
Each row takes a mid value from the price ranges that agencies and pricing guides publish for that service, checked October 18, 2026. Ad spend is excluded on both sides. The guides do not price Local Services Ads setup, SEO setup or AEO work, so the agency total runs low.
| Mid-range agency | NotFair | |
|---|---|---|
| Every month | ||
| Website hosting and maintenance | $200 | Included |
| Local SEO | $1,000 | Included |
| Google Ads management | $1,000 | Included |
| Meta ads management | $1,000 | Included |
| CRM software and upkeep | $300 | Included |
| Monthly total | $3,500 | $199 |
| One time | ||
| Website build | $5,000 | Included |
| Google Ads campaign setup | $1,000 | Included |
| Meta ads campaign setup | $1,000 | Included |
| CRM setup | $4,000 | Included |
| One-time total | $11,000 | In the $500 |
| First year | $53,000 | $2,689 |
First-year cost
Twelve months of the stack plus the one-time setup and website build, against $500 for the first month and $199 for the other eleven.
- Mid-range agency$53,000
- NotFair$2,689
Sources, checked October 18, 2026
Every source is an agency or vendor publishing its own price guide, so the figures are a market range and not an audited survey, and the CRM setup source sells GoHighLevel setup. The $3,500 monthly total sits below the $5,000 to $8,000 median small-business retainer that Search Lab reports.
Customer reviews
Quoted word for word from Trustpilot
What customers say NotFair is worth.
A clinic owner taking his ads in-house and an agency that runs ads for its clients. Both gave NotFair 5 stars on Trustpilot in September 2026.
“In coming leads 2x'd after 60 days, and are approaching 3x in the 3rd month.”
- Leads per month
- 111 to 315
- Cost per lead
- $106 to $43
Daryl’s Meta ads, April vs. July 2026, from his own chart. Monthly ad spend: $10–12K before, $9–13.5K after.
“Had the sudden realization that the thousands we are paying to our agency is not worth it.”
“with NotFair - I feel confident we'll be able to be more successful and save a lot in marketing agency fees.”
“Our agency's efficiency has increased a lot since using the tool.”
“The setup was super straightforward, and we were able to get started almost immediately.”
“Whenever we have a question, the support team responds incredibly quickly and is always helpful with both setup and actually getting the most out of the tool.”
“They react extremely fast to customer requests, take feedback seriously, and often implement suggestions or requests surprisingly quickly.”
SEO and AEO
Built to rank in search and to be named in AI answers.
SEO gets a page into search results. AEO gets a business named inside the answer that ChatGPT, Gemini, Perplexity and Google’s AI summaries give. Both depend on pages that answer one question plainly, structured data that states the business details, and listings that match the site.
Reviews influence AI recommendations more than site changes do. In an Insites study of 10,000 local businesses, those surfaced by AI averaged 133 Google reviews and those that were not averaged 11. Technical SEO showed almost no relationship with being recommended. Insites sells review software, so read the result as one data point.
NotFair builds the site, schema and listings side. Your customers write the reviews. No one can promise a ranking or an AI citation, and NotFair does not.
- Answer-first copy: each page opens with the answer in two sentences.
- FAQ, Service and LocalBusiness schema on every service page.
- Search Console and GA4 tracking from the first day.
How it works
Five steps from reservation to launch.
You keep the accounts and approve every change.
- 1
Reserve a launch slot
Leave your email and business type.
- 2
Tell us about the business
Services, service area, pricing and the customers you want.
- 3
Connect your accounts
Google Ads, Meta, Search Console and your domain stay in your name.
- 4
Approve what goes live
You approve the site, each campaign and every budget change.
- 5
Launch and improve
NotFair keeps improving ads, SEO and AEO from the data your accounts report.
Frequently asked questions
Full-service marketing questions, answered plainly.
How much does a full-service marketing agency cost for a small business?+
A mid-range agency charges about $3,500 a month for website upkeep, SEO, Google Ads, Meta ads and a CRM, plus $11,000 in one-time setup and website build, before ad spend. Across the published price guides the monthly total runs from $1,700 to $6,500, the one-time costs from $3,500 to $27,000, and the median US small-business retainer is $5,000 to $8,000. NotFair full-service marketing costs $500 the first month, which includes the one-time setup, and $199 a month after that.
What does NotFair full-service marketing cost?+
$500 for the first month, which includes the one-time setup, then $199 a month. Ad spend is separate and is paid to Google and Meta directly.
What does the $500 cover?+
The $500 covers the one-time setup and your first month. Setup is building and hosting the website, connecting your Google Ads, Meta, Search Console and analytics accounts, building the first campaigns, applying for Local Services Ads, setting up your SEO pages and Google Business Profile, and configuring the CRM. After the first month the price is $199 a month.
What is included in the full-service plan?+
Website design, hosting, Google Ads, Local Services Ads setup, Meta ads, SEO, answer engine optimization (AEO) and a GoHighLevel CRM.
Who does the work, and what do I approve?+
NotFair builds, launches and runs everything. You approve the website, each campaign and every budget change before it goes live.
Is ad spend included?+
No. Ad spend goes to Google and Meta from your own ad accounts. Agencies bill ad spend separately too. Published guides suggest at least $1,000 to $2,000 a month of ad spend before paid ads produce meaningful results for a local business.
What happens to my website if I cancel?+
You choose where the site is hosted next. NotFair gives you step-by-step instructions to migrate it to the host you pick.
Do you set up Local Services Ads?+
Yes. NotFair sets up your profile, service categories, service area and budget and submits the Google application. Google runs the license, insurance and background checks, which you complete, and Google only approves certain service categories and areas. Eligibility is checked first.
What is AEO and how is it different from SEO?+
AEO, or answer engine optimization, is making a site easy for AI answers in ChatGPT, Gemini, Perplexity and Google to read, trust and quote. SEO aims for a position in search results. AEO aims to be named inside the answer. Both start with clear page copy, structured data and accurate business details.
What gets a local business recommended by ChatGPT?+
Review volume shows the strongest link. In an Insites study of 10,000 local businesses, businesses surfaced by AI averaged 133 Google reviews against 11 for those that were not, and technical SEO showed almost no relationship with being recommended. Insites sells review software, so treat the result as one data point. Reviews come from your customers, and NotFair does not write them.
How soon will I get customers?+
Paid ads can send leads once they are live and approved. SEO and AI search visibility build over months, and nobody can promise a ranking or a citation.
Whose name are the ad accounts in?+
Yours. Google Ads, Meta and Search Console are connected to NotFair with your own logins, and you approve changes that spend money.
Who is this for?+
New and small local-service businesses that want one team to build the site, run the ads and set up search. It does not fit businesses that need a custom web application, a large online store or a dedicated account team.
Reserve a launch slot
$500 to start. $199 a month after.
Leave your email and we will contact you when launch slots open. Prefer to run the tools yourself? The free WordPress builder and the Growth plan are self-serve.